Letter from CEO

The table is magical place where people all over the world gather for the universally sacred ritual of sharing food and drink.

My dream when I started Wasara in 2008 was to connect that ritual with a joyful spirit of entertainment and elegance plus the peace of mind associated with a product that sustains our planet.At that time I was working in packaging design and one of my clients needed exceptional and beautiful disposable tableware for a large party they were throwing. The moment had arrived where I could realize this dream and WASARA was born. We created 100% tree-free, compostable tableware that is beautifully designed with traditional minimal aesthetic and made entirely from bamboo and sugarcane        byproduct fiber.

From the earth to your table and back to the soil.

Keiichiro Ito

 

Producer

Michiyo Tanabe

Born in Shizuoka, Japan. After studying fashion in Tokyo and Paris, Tanabe became a chief of public relations in 1984 for the fashion brand TAKEO KIKUCHI (WORLD CO., LTD.). In 1991, she launched her own business M16 representing fashion stylists and photographers. In 1999, she opened her own restaurant Café M at the foot of Mt. Fuji, drawing many people to the Lake Saiko area. In 2002, Tanabe became a director of public relations for JUN CO., LTD., and also became a director of Montoak, luxury café lounge in Omotesando, holding those concurrent roles for eight years. Meanwhile, since 2005, she has been involved in WASARA as brand adviser. In 2011, Tanabe kicked off her new collaborative brand with Shinichiro Nakahara of Landscape Products Co., Ltd, to produce scents inspired by Japanese trees. The brand called M tree went on sale in autumn 2012. From November 2012 until March 2015, Tanabe was a curator of the TAKEO KIKUCHI (WORLD CO., LTD.) flagship store. Her newest endeavor is as the producer on a project based on recycled paper starting in April 2015.

 

 

WASARA Creative Director  /  SIMPLICITY President

Shinichiro Ogata

Born in Nagasaki Prefecture. Established Simplicity Co., Ltd. in 1998.
Pursuing the concept of redefining the next generation of Japanese culture and design, Ogata has developed his own establishments including the Japanese dining club and tea house yakumo saryo, the Japanese confectionery brand HIGASHIYA, and the product line S[es]. In addition to his own company’s brands, Ogata is responsible for the design and direction of a wide range of projects in architectural, interior, product, graphic, and packaging design. In 2004, he took charge of the architectural and spatial design for Sansou Murata in Yufuin. Since 2006, he has been managing the direction and overall design of WASARA. In 2011, he completed the interior and spatial design for the University Museum of the University of Tokyo’s INTERMEDIATHEQUE and was appointed Affiliate Associate Professor. In 2013 and 2014, he was in charge of interior and spatial design for skincare brand Aēsop’s stores “Aēsop Kyoto” and “Aēsop Shinsaibashi,” and for Hyatt Hotel’s Andaz Tokyo Toranomon Hills. 

 

 

Sincerely,

WASARA

 

A few of our awards & accolades:

 

NY NOW: IFDA New York Chapter Best in Show: Innovative Booth Design
2015

INDEX: Design to Improve Life Award Finalist (Denmark)
2011

The Good Design Award from Chicago Athenaeum: Museum of Architecture & Design
2010

Design for Asia Award Gold Award & Grand Award (Hong Kong)
2009